Insights on brand & design
Practical thinking on brand identity, logo design, and building visual systems that connect with the right audience.
5 Brand Identity Trends That Are Actually Shaping 2026
Which brand identity trends actually matter for your business? A working designer’s honest take on adaptive logos, the anti-AI aesthetic, bold typography, strategic minimalism, and brand motion, plus practical advice on whether each one is right for you.
Read article → 31 March 2026The Brand Identity Design Process
A detailed look at how a professional brand identity is built, from the initial strategy and research phase through concept development, design refinement, and final delivery.
Read article → 17 March 2026How Much Does Brand Identity Design Cost in 2026?
A transparent breakdown of what brand identity design costs at different levels, from freelancers to top agencies, and what factors influence pricing the most.
Read article → 3 March 2026Brand Identity vs Logo: What’s the Difference?
Many people use these terms interchangeably, but they represent very different things. Learn what separates a logo from a complete brand identity system and why it matters.
Read article → 17 February 20267 Signs Your Logo Needs a Redesign
Not sure if your logo still serves your business? These seven warning signs indicate it might be time for a professional refresh or complete redesign.
Read article → 3 February 2026The Complete Brand Identity Checklist
Everything your brand identity should include, from the core logo and colour palette to typography, iconography, templates, and brand guidelines documentation.
Read article → 20 January 2026How to Choose Brand Colours That Actually Work
Colour is one of the most powerful tools in brand design. Learn the principles behind effective colour selection and how to build a palette that resonates with your audience.
Read article → 6 January 2026What Makes a Good Logo? 10 Principles
The ten fundamental principles that separate memorable, effective logos from forgettable ones. A practical guide rooted in decades of design thinking and real-world application.
Read article →Ready to build something worth remembering?
Let’s create a brand identity that stands the test of time.