Logo Design Brief

Help me understand your brand so I can create the perfect logo.

This takes about 5-7 minutes. Your answers help me prepare a focused recommendation. Not ready for the full brief yet? Book a free consultation instead.

About You

Let's start with your contact details.

Full Name *

Please enter your full name.

Email Address *

Please enter a valid email address.

Your Brand

Tell me about your business and who you're trying to reach.

Company / Brand Name *

Please enter the company name.

Slogan or Tagline *

Please enter a slogan or tagline.

If you don't have one yet, write what you'd like it to communicate.

What Does Your Company Do? *

Please describe what your company does.

Your Industry *

Please specify your industry.

Top 3 Things to Communicate Through the Logo *

Please list at least your top 3 things.

Target Audience *

Please describe your target audience.

Logo Style & Colours

Select the types of logos you're interested in and your colour preferences.

Select all logo types that interest you:

Wordmark

The brand name styled as a logo

Letterform

A single letter as the logo mark

Abstract Mark

Geometric forms representing the brand

Pictorial Mark

A recognisable image or icon

Emblem

Text inside a symbol or badge

Character

A mascot or illustrated character

Web 2.0

Glossy, modern digital-first style

Colour Preferences *

Please share your colour preferences.

Tell me colours you love, colours you hate, and any brand colours you already use.

Brand Personality

Drag each slider towards the style that best fits your brand.

FeminineMasculine

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ModernClassic

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ExoticCommonplace

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SportyElegant

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AdventurousSecure

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QuietLoud

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SubtleBold

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MonochromeColourful

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SimpleComplex

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RawRefined

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PlayfulSerious

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EconomicalLuxury

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Additional Ideas & Information

Share anything that would help me understand your vision better.

Where Will the Logo Be Used? *

Please tell me where the logo will be used.

Competitors or Brands You Admire

This helps me understand the visual direction you're drawn to.

Links to Logos You Like

Links to Logos You Dislike

Knowing what you don't like is just as valuable as knowing what you do.

Review Your Brief

Please check everything looks good before sending.