Brand identity designer based in Porto, Portugal

My Story

The story behind 1,200+ brands

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Since 2014, I’ve created over 1,200 brand identities for businesses across four continents, from startups finding their voice to established companies ready to evolve. Based in Porto, Portugal, I work globally, combining strategic thinking with high-precision execution in Adobe Illustrator to deliver logos and visual systems that are built to last.

But the 1,200+ brands in my portfolio are the visible part. Beneath them are thousands of concepts, years of late nights, and a simple refusal to stop until the work was undeniable. That process, designing at a volume most never attempt, is what separates strategic brand thinking from decoration. It’s also how I earned clients who’ve stayed with me for over a decade. They didn’t find a designer. They found someone who’d already solved their problem a hundred times before they walked in, and a creative partner for the long run. We don’t just work together. We build something worth remembering.

My work spans real estate, food & beverage, luxury, construction, fitness, tech, entertainment, and more, each project approached with the same core belief: a brand should connect emotionally, communicate clearly, and stand out in even the most competitive markets.

Beyond logos, I deliver complete brand systems, stationery, packaging, editorial design, and marketing collateral, ensuring every touchpoint tells the same coherent story. Great branding is built on understanding the business, the audience, and the market before a single pixel is placed.

Alongside the studio work, I run the AI Branding Lab, an ongoing exploration of how artificial intelligence is reshaping brand identity design. It’s where I publish prompt systems, experiments, and tools that sharpen the way I work with clients today.