Wake Up Sports Mascot Logo & Sports Brand Identity

The Brand

Wake Up Sports is a sportswear brand for people who compete without apology and speak their mind without a filter. The brand channels the raw energy of elite athletic culture, combining performance-driven design with the unapologetic attitude of real sports fans. It needed an identity that could hit just as hard on a hoodie as it does on a stadium banner.

The Design

The identity is anchored by a fierce rooster mascot, built to be unmistakable at any size. The illustration balances aggression with character, featuring sharp detailing in the comb, feathers, and beak to create a mark that owns every surface it lands on. The red, black, and gold color palette delivers maximum impact, pulling from the intensity of competition and the boldness of the brand voice. A custom display wordmark with an italic, forward-leaning stance pairs with the mascot, while the rooster icon works independently as a standalone badge for apparel, stickers, and merchandise.

The Result

The rooster mascot gives Wake Up Sports a character that fans want to wear, share, and rally behind. The illustration holds up across every format, from screen-printed hoodies to embroidered snapbacks and stadium banners. With a complete brand standards guide in place, the identity is built to scale into new product lines and partnerships while keeping the bold, unapologetic energy that defines the brand.

This project is part of the brand identity design services I offer to clients worldwide.