SHAB Music Artist Brand Identity & Logo Design
A geometric gold monogram and luxury visual identity system for international Persian pop artist Shabnam (SHAB) - built to convey elegance, modernity, and artistic power across all touchpoints from album art to live merchandise.
The Artist
Shabnam (SHAB) is a Persian crossover artist blending love, motherhood, and Latin dance rhythms. As an Iranian refugee, she has captured the attention of young women across the diaspora and is now making waves in the American music scene.
The Design
We partnered with SHAB to create a sophisticated brand identity that reflects her transition into the global pop market. The visual strategy features a custom geometric gold monogram logo that balances luxury with modern edge. This branding was applied across album art, digital platforms, and promotional materials for her single “Spell on Me,” produced by Damon Sharpe.
The Result
The gold monogram became a unifying thread across every touchpoint, from stage backdrops and tour merchandise to Spotify banners and social media profiles. Its geometric structure scales cleanly at any size, performing equally well as a favicon and as a large-format concert banner. Since launch, SHAB has used the identity to anchor two music video releases and a growing merchandise line, giving her brand a visual consistency that matches the professionalism of her music.
This project is part of the brand identity design services I offer to clients worldwide.
A personal note from SHAB
“It was absolutely terrific working with João. Inventive, responsive and creative! We would use João again in a heartbeat!”
Rob & Shab Snyder, SHAB
Rolling Stone UK feature for One Suitcase
Rolling Stone UK featured SHAB’s One Suitcase album launch in February 2025, with the brand identity appearing across the suitcase artwork and wardrobe details. The feature shows the SHAB mark moving beyond a static logo into a recognizable visual system for music, press, styling, and promotion.
Read the Rolling Stone UK feature ↗
Videos
Official music videos and live performances by SHAB.
SHAB - Lipstick (Official Music Video)
SHAB - Spell on Me (Official Music Video)
SHAB - Skin & Bones (LIVE)
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