A geometric gold monogram and luxury visual identity system for international Persian pop artist Shabnam (SHAB) — built to convey elegance, modernity, and artistic power across all touchpoints from album art to live merchandise.
Shabnam (SHAB) is a Persian crossover artist blending love, motherhood, and Latin dance rhythms. As an Iranian refugee, she has captured the attention of young women across the diaspora and is now making waves in the American music scene.
We partnered with SHAB to create a sophisticated brand identity that reflects her transition into the global pop market. The visual strategy features a custom geometric gold monogram logo that balances luxury with modern edge. This branding was applied across album art, digital platforms, and promotional materials for her single “Spell on Me,” produced by Damon Sharpe.
Official music videos and live performances by SHAB.
SHAB — Lipstick (Official Music Video)
SHAB — Spell on Me (Official Music Video)
SHAB — Skin & Bones (LIVE)
Let’s create a brand identity that stands the test of time.