Leagul Hustle Streetwear Brand Identity & Logo Design
A bold urban identity built around a powerful circular emblem - a raised fist, infinity loop, and crown - capturing the spirit of daily hustle and the pursuit of greatness for a Phoenix-based apparel brand.
The Brand
Leagul Hustle is a Phoenix-based urban apparel brand with a mission to inspire daily greatness. The branding needed to capture the raw energy of street culture while maintaining a polished, premium feel.
The Design
We designed a powerful circular emblem featuring a Raised Fist (strength) holding an Infinity Loop (endurance), topped with a Crown (achievement). This combination of symbols perfectly encapsulates the brand’s philosophy: that through endless hustle and love, anyone can become a king of their craft.
The Result
The emblem translates powerfully across apparel, from embroidered snapbacks to screen-printed tees. We designed the mark at a weight that holds fine detail at small sizes while remaining bold enough to dominate a full chest print. The monochrome version performs especially well on dark fabric, giving Leagul Hustle a street-ready identity that feels authentic to Phoenix’s urban culture.
This project is part of the brand identity design services I offer to clients worldwide.
Let's give your business the identity it deserves.
Let’s create a brand identity that stands the test of time.
1,200+ brands. 40+ countries. Since 2014.