Sam Boswell Automotive Group Corporate Identity & Logo Design
A forward-slanting SB monogram with automotive chrome finishes, built to unite a multi-brand dealership group with nearly 30 years of family heritage across the Southeastern United States.
The Client
Sam Boswell Automotive Group is a multi-brand dealership representing Honda, Buick, and GMC across Alabama and Florida. Established in 1995, the group needed a cohesive corporate identity to unite several locations under one brand, balancing a modern, high-velocity feel with nearly 30 years of family heritage.
The Design
The identity centers on an SB monogram in a forward-slanting, italicized style to convey speed and progress. A horizontal light-reflection treatment references automotive chrome finishes, grounding the mark in the world of vehicles and craftsmanship. The Classic Red and Deep Blue color palette communicates trust, authority, and reliability. A wide-tracked, solid typeface rounds out the system to suggest corporate strength and stability across every touchpoint, from dealership signage to digital advertising.
The Result
The SB monogram now unifies every Sam Boswell location under a single, recognisable corporate mark. From dealership showroom signage and vehicle wraps to social media advertising for Honda Civic and GMC Canyon promotions, the identity performs consistently across every channel. The chrome-inspired treatment gives the brand an automotive credibility that has strengthened customer recognition across the group’s Alabama and Florida markets since 1995.
This project is part of the brand identity design services I offer to clients worldwide.
Let's give your business the identity it deserves.
Let’s create a brand identity that stands the test of time.
1,200+ brands. 40+ countries. Since 2014.