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Brand Identity - Education & Sports

Pampa Harvesters School District Identity & Mascot Design

A stoic, rugged Harvester Mascot combining vintage western flare with collegiate athletic boldness - revitalizing the visual identity for a proud rural Texas school district established in 1903.

Client: Pampa ISD Location: Pampa, Texas Industry: Education & Sports Designer: João Queirós
Gold outline of the Pampa Harvesters mascot a rugged farmer figure set against a deep green background

The Client

Pampa Independent School District serves a proud rural Texas community built on farming and ranching. Established in 1903, the “Harvesters” moniker represents the hard work and resilience of the region.

The Design

We revitalized the school’s visual identity by creating a stoic, rugged Harvester Mascot that commands respect. The typography combines vintage western flare with collegiate athletic boldness. The Deep Green and Harvest Gold color palette was standardized to ensure consistency across everything from football uniforms to academic diplomas.

The Result

The updated Harvester mascot unifies every corner of the district, from the football field inflatable tunnel to graduation programmes and marching band uniforms. Students and alumni have embraced the refreshed look, which respects over a century of tradition while feeling sharp enough for modern merchandise. The standardised colour system eliminated inconsistencies that had crept in over the years, giving Pampa ISD a cohesive identity the whole community rallies behind.

This project is part of the brand identity design services I offer to clients worldwide.

Deliverables
  • School Branding
  • Mascot Illustration
  • Athletic Identity
  • Color System

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