Refinatto Auto Detail & Barbershop Brand Identity
A sleek, aerodynamic logo centered on the letter “R” evoking the lines of a sports car and the sharpness of a razor - crafted for a unique lifestyle concept merging luxury car detailing with a gentlemen’s barbershop in Vila Nova de Gaia.
The Client
Refinatto is a unique lifestyle concept in Vila Nova de Gaia that merges high-end automotive detailing with a traditional gentlemen’s barbershop. The branding needed to appeal to car enthusiasts who value aesthetics and precision.
The Design
We created a sleek, aerodynamic logo centered on the letter “R”, evoking the lines of a sports car and the sharpness of a razor. The black and red color palette communicates power, passion, and exclusivity, perfectly matching the high-performance vehicles serviced in their studio.
The Result
The finished identity gives Refinatto a visual presence that matches the precision of their work. The aerodynamic R symbol translates seamlessly from shop signage to social media, reinforcing the brand at every touchpoint. Paired with the bold red and black palette, the logo holds its own alongside the high-performance vehicles that fill their studio in Vila Nova de Gaia.
This project is part of the brand identity design services I offer to clients worldwide.
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1,200+ brands. 40+ countries. Since 2014.