Van Isle Vapes Retail Brand Identity & Logo Design
A clever typographic logo where vapor rising from a stylized vape pen forms the geographic silhouette of Vancouver Island - connecting product with local pride through a hidden visual element.
The Brand
Van Isle Vapes is a specialized retail store based in the scenic Vancouver Island, Canada. The brand needed a visual identity that connected the product with the local geography and community pride.
The Design
We created a clever typographic logo where the letter ‘I’ in ‘Isle’ transforms into a stylized vape pen. The vapor rising from the device forms the exact geographic silhouette of Vancouver Island. This “hidden” element creates an instant connection for locals while maintaining a premium look through the gold and black color palette.
The Result
The hidden Vancouver Island silhouette became a genuine talking point among customers, generating organic word-of-mouth that no ad campaign could replicate. Locals recognized the shape immediately, creating an instant bond with the brand. The gold and black palette elevated the store’s shelf presence and signage well above the neon-heavy aesthetic common in the vape retail space on the island.
This project is part of the brand identity design services I offer to clients worldwide.
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