Better Life Tribe Wellness Brand Identity & Logo Design
A tropical badge logo serving as a “seal of belonging” - palm trees and a hammock communicating financial freedom and island life for a keto lifestyle community based in Hawaii.
The Community
The Better Life Tribe is a community-driven business focused on the keto lifestyle and financial freedom. Based in Hawaii, the brand represents a balance of hard work and relaxation.
The Design
We designed a circular badge logo that serves as a “seal of belonging” for the tribe. The imagery features Palm Trees and a Hammock, instantly communicating the goal of the business: freedom to enjoy life. The gold and black color palette elevates the brand, positioning it as a premium lifestyle choice rather than just a health supplement.
The Result
The badge logo became a rallying symbol for the community, working equally well on merchandise, social media profiles, and event banners. Its gold and black palette gives members a sense of premium belonging that sets the tribe apart from generic health supplement brands. The identity helped unify the group’s messaging across Hawaii and beyond, turning casual followers into committed advocates.
This project is part of the brand identity design services I offer to clients worldwide.
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