Brand Identity — Retail & Spirits

Sunset Liquors Retail Brand Identity & Storefront Signage

A vintage-inspired visual identity for a boutique liquor store in the heart of West Cape May, NJ — capturing the nostalgic charm of a classic beach town with warm sunset tones and rustic typography.

Client: Sunset Liquors Location: West Cape May, New Jersey Industry: Retail & Spirits Designer: João Queirós
Sunset Liquors logo with stylized orange and yellow sunset over water in a retro arch badge with vintage typography

The Store

Sunset Liquors is a boutique store located in the heart of West Cape May, NJ. With a history spanning 7 years, the brand needed to appeal to both loyal locals and visiting vacationers.

The Design

We crafted a visual identity that captures the nostalgic feeling of a classic beach town. The logo features a warm sunset-over-water motif encased in a retro badge shape. Paired with rustic typography, the branding fits perfectly with the store’s wooden exterior and American flag decor, creating an inviting atmosphere.

Deliverables
  • Retail Branding
  • Logo Design
  • Storefront Signage

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.