A clean architectural wordmark reflecting the structure and stability of precast concrete — balancing industrial strength with artisanal precision for QCP’s specialized masonry division in California.
Catalina Masonry is a specialized division of QCP, focused on manufacturing architectural details like wall caps, pilaster caps, and pool coping. The brand needed to communicate both industrial strength and artisanal precision.
We developed a clean, architectural wordmark that reflects the structure and stability of masonry products. The typography is modern and sharp, utilizing a stylized ‘A’ to mimic the shape of a structural support beam. The earthy color palette and textured applications (like embossed leather) emphasize the tangible, high-quality nature of the materials.
Let’s create a brand identity that stands the test of time.