Brand Identity — Manufacturing & Construction

Catalina Masonry Products Industrial Brand Identity & Logo Design

A clean architectural wordmark reflecting the structure and stability of precast concrete — balancing industrial strength with artisanal precision for QCP’s specialized masonry division in California.

Client: Catalina Masonry Products (QCP) Location: Norco Highlands, California Industry: Manufacturing & Construction Designer: João Queirós
White Catalina Masonry Products logo overlaid on a warm artisanal workshop scene showing a craftsperson finishing precast concrete

The Company

Catalina Masonry is a specialized division of QCP, focused on manufacturing architectural details like wall caps, pilaster caps, and pool coping. The brand needed to communicate both industrial strength and artisanal precision.

The Design

We developed a clean, architectural wordmark that reflects the structure and stability of masonry products. The typography is modern and sharp, utilizing a stylized ‘A’ to mimic the shape of a structural support beam. The earthy color palette and textured applications (like embossed leather) emphasize the tangible, high-quality nature of the materials.

Deliverables
  • Brand Identity
  • Logo Design
  • Product Branding
  • Color System
  • Brand Guidelines

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.