Brand Identity — Esports & Gaming

RTZ Esports Gaming Event Brand Identity & Logo Design

A futuristic visual identity combining precision targeting with competitive energy — built for a premier CS:GO tournament organizer bringing major esports events to the Midwest.

Client: RTZ Esports Location: Oklahoma City, USA Industry: Esports & Gaming Designer: João Queirós
RTZ Esports logo icon featuring a stylized diamond shape with brackets and a central play button on a dark blue gaming background

The Brand

RTZ Esports is a premier event organizer bringing major Counter-Strike: Global Offensive (CS:GO) tournaments to the Midwest. The brand needed to resonate with the gaming community while looking professional enough for major sponsors.

The Design

We created a high-tech, geometric visual identity. The logo symbol combines a media play button with a targeting reticle, representing the action and precision of FPS gaming. The “Electric Blue” and “Chrome Silver” color palette creates a futuristic, cyberpunk aesthetic that pops on digital screens and dark tournament arenas.

Deliverables
  • Event Branding
  • Logo Design
  • Digital Assets
  • Color System
  • Brand Guidelines

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.