Resilient Watertown Sustainability Brand Identity & Logo Design
An inclusive civic identity harmonizing the built environment with nature — connecting city buildings, trees, and active transport above the waves of the Charles River for Watertown, Massachusetts.
The Initiative
Resilient Watertown is the unifying brand for the sustainability initiatives of the Town of Watertown, MA. The goal was to create an inclusive identity that speaks to a diverse community balancing industrial history with a modern tech sector.
The Design
We created a landscape-style logo that harmonizes the built environment with nature. The design features a continuous line connecting city buildings, trees, and active transport (a bicycle) sitting above the waves of the Charles River. The fresh green and blue color palette reinforces the themes of clean energy, water conservation, and community health.
Ready to build something worth remembering?
Let’s create a brand identity that stands the test of time.