Resilient Watertown Sustainability Brand Identity & Logo Design
An inclusive civic identity harmonizing the built environment with nature - connecting city buildings, trees, and active transport above the waves of the Charles River for Watertown, Massachusetts.
The Initiative
Resilient Watertown is the unifying brand for the sustainability initiatives of the Town of Watertown, MA. The goal was to create an inclusive identity that speaks to a diverse community balancing industrial history with a modern tech sector.
The Design
We created a landscape-style logo that harmonizes the built environment with nature. The design features a continuous line connecting city buildings, trees, and active transport (a bicycle) sitting above the waves of the Charles River. The fresh green and blue color palette reinforces the themes of clean energy, water conservation, and community health.
The Result
The mark now appears on town signage, community newsletters, and public event materials across Watertown. We kept the line-art style deliberately simple so it reproduces well in single-colour print on recycled paper, aligning the production itself with the initiative’s sustainability values. The identity successfully unifies several separate environmental programmes under one recognisable civic brand that residents identify with.
This project is part of the brand identity design services I offer to clients worldwide.
Let's give your business the identity it deserves.
Let’s create a brand identity that stands the test of time.
1,200+ brands. 40+ countries. Since 2014.