Brand Identity — Music & Entertainment

Alex Boyé Artist Brand Identity & Logo Design

A majestic visual identity built around a stylized golden lion — honouring Nigerian heritage and the raw power of an award-winning British-American artist named “Rising Artist of the Year” by Pepsi and Hard Rock Cafe.

Client: Alex Boyé Location: London, United Kingdom Industry: Music & Entertainment Designer: João Queirós
Gold lion head logo symbol for singer Alex Boyé, overlaid on a moody soft-focus performance background

The Artist

Alex Boyé is a British-American singer known for his dynamic African-infused pop music. After being named “Rising Artist of the Year” by Pepsi and Hard Rock Cafe, he needed a brand identity that matched his powerful stage presence.

The Design

We developed a majestic logo centered around a stylized Golden Lion. This icon pays homage to his Nigerian heritage while symbolizing strength, leadership, and vocal power. The gold and black color palette elevates the brand, positioning Alex not just as a singer, but as a global entertainment icon.

Deliverables
  • Artist Branding
  • Logo Design
  • Visual Identity
  • Color System
  • Brand Guidelines

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.