João Queirós - Brand Identity Designer
Brand Identity — Food & Hospitality

Berry'd Alive Premium Dessert Bar Brand Identity

A playful, spiral-based visual identity for a premium dessert bar and cafe in Bangalore — designed to feel organic yet sophisticated, capturing the indulgence of handcrafted cheesecakes and fresh ingredients.

Client: Berry'd Alive Location: Bangalore, India Industry: Food & Hospitality Designer: João Queirós
Berry'd Alive spiral logo overlaid on a moody purple-tinted background featuring a signature chocolate cheesecake

The Brand

Berry'd Alive is a premium dessert bar and cafe known for its signature cheesecakes and milkshakes. The goal was to create a visual identity that felt organic yet sophisticated.

The Design

We designed a playful, continuous-line logo inspired by the spiral peel of a fruit or a swirl of whipped cream. The vibrant purple and green color palette reflects the fresh ingredients used in their kitchen, while the modern typography establishes the brand as a high-end destination for dessert lovers in Bangalore.

Deliverables
  • Brand Identity
  • Logo Design
  • Menu & Visual Assets
Berry'd Alive branding with spiral b logo, green leaf, and purple typography on white background
Premium Oreo cheesecake with decorative ladybug sauce art and Berry'd Alive purple brand banner
Berry'd Alive menu collage with chocolate cake, pavlova, and bold purple and pink visual identity
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