Brand Identity — Healthcare & Medical

Apnea Today Medical Brand Identity & Logo Design

A modern abstract symbol of concentric circles and cellular shapes representing the opening of airways — calming blues reinforcing trust and the promise of restful sleep for a Glendale treatment center.

Client: Apnea Today Location: Glendale, California Industry: Healthcare & Medical Designer: João Queirós
White Apnea Today logo icon with stylized airway cells overlaid on a blue night-time photo of a woman sleeping peacefully

The Center

Apnea Today provides cutting-edge testing, diagnosis, and treatment for sleep apnea in Glendale, California. The challenge was to create a brand that felt medical and authoritative, yet calming and hopeful for patients struggling with sleep.

The Design

We developed a modern abstract symbol composed of concentric circles and cellular shapes. This imagery represents the opening of airways and the restoration of natural breath. The gradient of calming blues reinforces trust, serenity, and the promise of a restful night’s sleep.

Deliverables
  • Brand Identity
  • Logo Design
  • Medical Marketing
  • Color System
  • Brand Guidelines

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.