Lucas Orthodontics Medical Brand Identity & Logo Design
A badge-style logo featuring the silhouette of the Sierra Nevada mountains with a subtle smile curve - teal and grey feeling fresh and modern for a California orthodontics practice.
The Practice
Lucas Orthodontics provides genuine, conservative care in Folsom, California. They wanted to move away from clinical, sterile branding and embrace the outdoor lifestyle of their community.
The Design
We designed a badge-style logo that features the silhouette of the local Sierra Nevada mountains, cleverly integrating a subtle smile curve. The teal and grey color palette feels fresh and modern, while the extensive merchandise line (custom t-shirts) turns patients into brand ambassadors, fostering a strong sense of community pride.
The Result
The brand now lives well beyond the clinic walls. Patients proudly wear the custom t-shirts around Folsom, turning everyday wear into organic marketing for the practice. The mountain badge has become a local symbol that connects orthodontic care with community identity, giving Lucas Orthodontics a presence that feels rooted in the Sacramento Valley landscape.
This project is part of the brand identity design services I offer to clients worldwide.
Your next client's first impression starts here.
Let’s create a brand identity that stands the test of time.
1,200+ brands. 40+ countries. Since 2014.