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Brand Identity - Sustainability & Finance

Tiime Sustainability & Impact Brand Identity & Logo Design

A sleek typographic logo where the double ‘i’s are connected by an infinity loop - representing the cyclical nature of sustainability and the enduring impact of responsible investing for a European advisory firm.

Client: Tiime Location: Luxembourg & France Industry: Sustainability & Finance Designer: João Queirós
White Tiime logo with cyan infinity symbol overlaid on a dark majestic mountain landscape at twilight

The Firm

Tiime is a leading advocacy and advisory provider based in Luxembourg, specializing in Sustainability and Social Impact solutions. They guide businesses and financial institutions on their journey toward meaningful change.

The Design

We created a sleek, typographic logo where the double ‘i’s are connected by an Infinity Loop. This symbol represents the cyclical nature of sustainability and the enduring impact of responsible investing. The modern cyan and grey palette conveys trust, clarity, and forward-thinking innovation.

The Result

The infinity loop detail is subtle enough to work in formal EU policy documents, yet distinctive enough to stand out at sustainability conferences. Tiime now uses the identity across corporate reports, event materials, and their advisory platform serving clients in Luxembourg and France. The clean typographic approach reinforces the credibility that institutional investors and regulators expect from a sustainability advisory firm.

This project is part of the brand identity design services I offer to clients worldwide.

Deliverables
  • Brand Identity
  • Logo Design
  • Corporate Strategy
  • Color System
  • Brand Guidelines

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