Digitalift Agile Marketing Brand Identity & Logo Design
A vibrant origami bird transforming raw data into soaring marketing strategies - multi-colored geometric folds representing diversity, agility, and digital innovation for a Tokyo-based consultancy.
The Agency
Digitalift supports corporate CMOs with agile advertising operations in the digital domain. Based in the Nishiazabu district of Tokyo, the brand needed to communicate flexibility, precision, and upward growth.
The Design
We developed a vibrant logo based on the concept of Origami. Just as a flat sheet of paper can be transformed into a complex structure through precise folds, Digitalift transforms raw data into soaring marketing strategies. The multi-colored geometric bird represents diversity, agility, and the freedom of digital innovation.
The Result
The origami bird now anchors every touchpoint across Digitalift’s Nishiazabu headquarters, from office environmental graphics to internal presentation decks. Its geometric structure scales cleanly at any size, performing equally well on a business card and a full wall mural. The brand has become a recognisable fixture in Tokyo’s competitive digital marketing landscape.
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1,200+ brands. 40+ countries. Since 2014.