My Tacos Mexican Restaurant Brand Identity & Logo Design
A retro-inspired seal logo with hand-drawn taco illustration and vintage script - spicy red, fresh lime green, and cream evoking the vibrant flavors of organic Mexican street food in Miami Beach.
The Restaurant
My Tacos is a fast-casual Mexican restaurant located in the heart of Miami Beach, Florida. The goal was to create a “hipster-cool” brand that felt welcoming, authentic, and fresh.
The Design
We developed a retro-inspired seal logo featuring a hand-drawn taco illustration and vintage script typography. The color palette - combining spicy red, fresh lime green, and cream - evokes the vibrant flavors of organic Mexican street food. This playful identity appeals to both locals and tourists looking for a genuine culinary experience.
The Result
The seal logo and custom taco-and-margarita pattern gave My Tacos a visual system that feels handcrafted and fun without sacrificing polish. Applied across menus, takeaway packaging, and the restaurant’s social media, the brand reads as authentically local even in Miami’s saturated food scene. The playful identity helped the restaurant attract both neighbourhood regulars and tourists searching for a genuine street-food experience on the beach.
This project is part of the brand identity design services I offer to clients worldwide.
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