A rugged circular badge bridging the gap between the raw reality of mining and the sophistication of high-value asset management — mountain ranges and crossed pickaxes forged in metallic gold for a Las Vegas precious metals firm.
Mineral King Brothers specializes in the procurement of precious metals, based in Las Vegas, Nevada. The brand required an identity that bridged the gap between the rugged reality of mining and the sophistication of high-value asset management.
We created a circular badge logo featuring a stylized Mountain Range and Crossed Pickaxes. This imagery pays homage to the source of the wealth while the metallic gold and silver gradients communicate premium value. The strong, slab-serif typography ensures the brand feels established, trustworthy, and solid as rock.
Let’s create a brand identity that stands the test of time.