Bolhão a Gosto Restaurant Brand Identity & Packaging Design
A visual identity inspired by Porto’s classic ornamental ironwork and traditional azulejos - crafted in gold against deep “Porto Blue” for an authentic Portuguese restaurant inside the iconic Mercado do Bolhão.
The Client
Located inside the iconic Mercado do Bolhão, Bolhão a Gosto serves authentic Portuguese cuisine to locals and tourists alike. The branding challenge was to create an identity that honored the historic architecture of the newly renovated market.
The Design
We developed a visual identity inspired by the market’s classic ornamental ironwork and traditional Portuguese tiles (azulejos). The logo utilizes a geometric, floral motif in gold against a deep “Porto Blue” background, creating a look that feels both premium and deeply rooted in the city’s heritage.
The Result
The finished identity feels as though it has always belonged inside the Mercado do Bolhão. Gold foil packaging and branded aprons give the restaurant a cohesive, upscale presence that photographs beautifully, helping the brand stand out on social media and travel guides. The tile-inspired pattern now works across takeaway bags, vehicle wraps, and signage, turning every touchpoint into a celebration of Porto’s culinary heritage.
This project is part of the brand identity design services I offer to clients worldwide.
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