Petiscos no Mercado Restaurant & Bar Brand Identity
A logo centered around the silhouette of a traditional wooden cutting board - symbolizing the preparation of fresh, honest food for a Portuguese food house in Porto’s iconic Mercado do Bolhão and Mercado de Matosinhos.
The Client
Petiscos no Mercado (Brás e Araújo) is a traditional Portuguese food house serving rustic cuisine from the country’s mountainous regions. With locations in two of Portugal’s most iconic food destinations, Mercado do Bolhão (Porto) and Mercado de Matosinhos, the branding needed to feel established, welcoming, and authentic.
The Design
We created a logo centered around the silhouette of a traditional wooden cutting board, symbolizing the preparation of fresh, honest food (“petiscos”). The typography has a rustic, hand-stamped feel, while the inclusion of the map of Portugal reinforces the origin of their ingredients. The branding adapts perfectly to neon signage, window decals, and menus within the bustling market environment.
The Result
The branding translates seamlessly between the two market locations, giving Petiscos no Mercado a unified identity that locals recognise instantly. Gold window lettering and neon signage draw foot traffic in the busy market halls, while the cutting board motif reinforces authenticity at first glance. The brand now serves as a trusted mark of traditional Portuguese cooking for both regulars and first-time visitors to Porto.
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