João Queirós - Brand Identity Designer
Brand Identity - Hospitality & Sports

The Turf Wrexham AFC Heritage Branding & Logo Design

A vintage-style Jockey and Racehorse logo honoring the history of this world-famous pub - built between 1840 and 1844 next to the oldest international football stadium, and featured in Welcome to Wrexham.

Client: The Turf Location: Wrexham, Wales (UK) Industry: Hospitality & Sports Designer: João Queirós
The Turf Wrexham logo featuring a jockey on horseback overlaid on a sketch of the historic pub building near the Racecourse Ground

The Client

The Turf is a world-famous pub built between 1840 and 1844. As the spiritual home for Wrexham football fans, it gained global recognition via the documentary Welcome to Wrexham featuring Ryan Reynolds and Rob McElhenney.

The Design

The branding honors the unique history of the location. The stadium next door is the oldest international football stadium in the world, known as the Racecourse Ground. To pay homage to this heritage, the logo features a vintage-style Jockey and Racehorse, connecting the pub’s origins to its modern status as a football landmark.

The Result

The identity gained international exposure after featuring in the Welcome to Wrexham documentary, with the branded tables, signage, and merchandise visible in multiple episodes. Fans now travel from around the world to visit The Turf, and the horse-and-jockey logo has become a collector’s item on t-shirts and pint glasses. The branding successfully bridges 180 years of history with a new global audience.

This project is part of the brand identity design services I offer to clients worldwide.

Deliverables
  • Heritage Branding
  • Logo Illustration
  • Merchandise Design
  • Interior Branding
Visit
the-turf.co.uk ↗
Official logo design for The Turf Wrexham established 1840 featuring a vintage-style horse racing illustration and bold typography
Exterior of The Turf pub with official branding and proximity to the Wrexham AFC Racecourse Ground floodlights
Wrexham AFC owners Ryan Reynolds and Rob McElhenney visiting The Turf pub with landlord Wayne Jones and branded merchandise
Interior of The Turf pub featuring custom wooden tables branded with the horse and jockey logo
Interior design details of The Turf highlighting the bar area beer taps and historic character
The Turf Wrexham pub logo design showcase with horse and jockey illustration
The Turf Wrexham pub sign with the horse and jockey logo outside the historic pub near the Racecourse Ground
Branded The Turf pint glasses on the bar with the horse and jockey logo
Wrexham supporters wearing The Turf branded shirts and hoodies outside the stadium
The Turf branded takeaway cups displayed outside the historic Wrexham pub
The Turf logo displayed behind the bar inside the Wrexham pub interior
The Turf hoodie, pint glass, sticker, and merchandise arranged on a wooden pub table
Matchday fans wearing The Turf branded hoodies inside the Wrexham stadium stands
The Turf branded pint, coffee cup, and hoodie at Wrexham Racecourse Ground
The Turf scarf, pint glass, coffee cup, and programme displayed on a stadium seat
Vintage-style racecourse poster featuring The Turf Wrexham sign and heritage branding
Vintage ticket office scene with The Turf Wrexham branding and racecourse signage
Black-and-white racecourse crowd scene with The Turf Wrexham hanging sign
Black-and-white The Turf pint glass and Wrexham Races programme beside the branded pub sign

Videos

Featured in the Welcome to Wrexham documentary series.

Featured in: Welcome to Wrexham

Welcome to Wrexham - Documentary Series Trailer

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