João Queirós - Brand Identity Designer
Brand Identity — Hospitality & Sports

The Turf Wrexham AFC Heritage Branding & Logo Design

A vintage-style Jockey and Racehorse logo honoring the history of this world-famous pub — built between 1840 and 1844 next to the oldest international football stadium, and featured in Welcome to Wrexham.

Client: The Turf Location: Wrexham, Wales (UK) Industry: Hospitality & Sports Designer: João Queirós
The Turf Wrexham logo featuring a jockey on horseback overlaid on a sketch of the historic pub building near the Racecourse Ground

The Client

The Turf is a world-famous pub built between 1840 and 1844. As the spiritual home for Wrexham football fans, it gained global recognition via the documentary Welcome to Wrexham featuring Ryan Reynolds and Rob McElhenney.

The Design

The branding honors the unique history of the location. The stadium next door is the oldest international football stadium in the world, known as the Racecourse Ground. To pay homage to this heritage, the logo features a vintage-style Jockey and Racehorse, connecting the pub’s origins to its modern status as a football landmark.

Deliverables
  • Heritage Branding
  • Logo Illustration
  • Merchandise Design
  • Interior Branding
Visit
the-turf.co.uk ↗
Official logo design for The Turf Wrexham established 1840 featuring a vintage-style horse racing illustration and bold typography
Exterior of The Turf pub with official branding and proximity to the Wrexham AFC Racecourse Ground floodlights
Wrexham AFC owners Ryan Reynolds and Rob McElhenney visiting The Turf pub with landlord Wayne Jones and branded merchandise
Interior of The Turf pub featuring custom wooden tables branded with the horse and jockey logo
Interior design details of The Turf highlighting the bar area beer taps and historic character
The Turf Wrexham pub logo design showcase with horse and jockey illustration

Videos

Featured in the Welcome to Wrexham documentary series.

Featured in: Welcome to Wrexham

Welcome to Wrexham — Documentary Series Trailer

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