Bethom Contracting Construction Brand Identity & Mascot Logo Design
A bold Bulldog Mascot identity symbolizing tenacity, protection, and reliability - balancing the high-end nature of luxury remodeling with the toughness required for fire and water restoration in Phoenix, Arizona.
The Client
Bethom Contracting specializes in luxury home remodeling and critical fire/water restoration in Phoenix, Arizona. The branding challenge was to balance the high-end nature of their remodeling work with the toughness required for disaster restoration.
The Design
We built the identity around a bold Bulldog Mascot, symbolizing tenacity, protection, and reliability. The strong black and red color palette commands attention on job sites, while the clean, block typography ensures the brand looks professional on everything from business cards to heavy machinery.
The Result
The bulldog mascot has become Bethom’s most recognisable asset, appearing on crew trucks, branded hard hats, and social media content. Homeowners in the Phoenix area associate the mark with dependable, high-quality work, whether the job involves a luxury pool remodel or emergency fire restoration. The bold black and red palette photographs well on site, giving Bethom strong visual content for proposals and advertising.
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