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Brand Identity - Sports & Education

Academia de Futsal Boavista FC Sports Brand Identity & Mascot Design

A fierce Black Panther mascot integrated with a futsal ball and shield - honouring the iconic heritage of one of Portugal’s most historic clubs while inspiring the next generation of athletes in Porto.

Client: Boavista FC Futsal Academy Location: Porto, Portugal Industry: Sports & Education Designer: João Queirós
Official Academia de Futsal Boavista FC logo with fierce black panther profile and futsal ball within a gold and grey shield

The Academy

The Academia de Futsal Boavista FC is the official youth development program for one of Portugal’s most historic clubs. The branding needed to inspire young athletes while honoring the club’s prestigious history.

The Design

We centered the identity around the iconic Black Panther (“A Pantera”), the symbol of Boavista FC known for its aggression, speed, and agility. The logo integrates the panther profile with a futsal ball and shield, using the club’s traditional checkered black and white with gold accents to symbolize excellence and victory.

The Result

The mascot logo now appears on court floors, team kits, and social media across all youth categories. It gives the academy a visual identity that is clearly its own while maintaining the heritage link to the senior club. Young players and parents immediately connect the panther with the competitive spirit Boavista FC is known for in Porto.

This project is part of the brand identity design services I offer to clients worldwide.

Deliverables
  • Sports Branding
  • Mascot Design
  • Academy Identity
  • Color System
  • Brand Guidelines

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