Brand Identity — Beauty & Cosmetics

Keke Lashes Beauty Brand Identity & Logo Design

A minimalist typographic identity built around the concept of “The Frame” — just as eyelashes frame the eyes, the logo is enclosed by a delicate square border, in soft nude and dusty pink tones for a premium Copenhagen studio.

Client: Keke Lashes Location: Copenhagen, Denmark Industry: Beauty & Cosmetics Designer: João Queirós
White Keke Lashes logo featuring elegant typography inside a square frame overlaid on a soft pink-tinted beauty portrait

The Studio

Keke Lashes is a premium eyelash extension studio located in Copenhagen, Denmark. The brand required a visual identity that felt sophisticated, feminine, and clean, appealing to a high-end Scandinavian clientele.

The Design

We developed a minimalist typographic logo centered around the concept of “The Frame.” Just as eyelashes frame the eyes, the logo typography is partially enclosed by a delicate square border. The soft nude and dusty pink color palette reinforces the brand’s focus on natural beauty and gentle care.

Deliverables
  • Brand Identity
  • Logo Design
  • Beauty Packaging
  • Product Design
  • Brand Guidelines

Ready to build something worth remembering?

Let’s create a brand identity that stands the test of time.