Keke Lashes Beauty Brand Identity & Logo Design
A minimalist typographic identity built around the concept of “The Frame” - just as eyelashes frame the eyes, the logo is enclosed by a delicate square border, in soft nude and dusty pink tones for a premium Copenhagen studio.
The Studio
Keke Lashes is a premium eyelash extension studio located in Copenhagen, Denmark. The brand required a visual identity that felt sophisticated, feminine, and clean, appealing to a high-end Scandinavian clientele.
The Design
We developed a minimalist typographic logo centered around the concept of “The Frame.” Just as eyelashes frame the eyes, the logo typography is partially enclosed by a delicate square border. The soft nude and dusty pink color palette reinforces the brand’s focus on natural beauty and gentle care.
The Result
The finished identity translates beautifully across packaging, branded accessories, and the studio’s physical space in Copenhagen. Clients regularly comment on the cohesive, high-end feel of every touchpoint, from the lash glue tubes to the plush headbands. The “Frame” concept proved versatile enough to anchor a full product line while keeping the brand unmistakably Scandinavian in its restraint.
This project is part of the brand identity design services I offer to clients worldwide.
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1,200+ brands. 40+ countries. Since 2014.