She Media Women’s Lifestyle Brand Identity & Logo Design
A fluid, energetic logo combining the letters “S” and “M” with an abstract heart shape - built for a digital lifestyle company dedicated to women inspiring women across parenting, pop culture, fashion, and food.
The Company
She Media is a digital lifestyle company dedicated to women inspiring women. Whether it’s parenting, pop culture, fashion, or food, the brand needed a visual identity that felt vibrant, modern, and community-focused.
The Design
We created a fluid, energetic logo symbol that combines the letter “S” and “M” with an abstract heart shape. This duality represents the connection between self-expression and community love. The bold orange color palette radiates energy and creativity, while the rounded lowercase typography ensures the brand feels accessible and welcoming.
The Result
The S+M heart mark scales effortlessly from social media avatars to event stage backdrops, giving She Media a unified presence across every digital and physical channel. We built the colour system around a single signature orange so the brand is instantly recognisable in crowded content feeds. The identity reinforces She Media’s mission of community and empowerment, helping the company attract both new audiences and advertising partners in the competitive Hollywood media landscape.
This project is part of the brand identity design services I offer to clients worldwide.
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1,200+ brands. 40+ countries. Since 2014.