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Brand Identity - Healthcare & Retail

Medical Scrubs Healthcare Brand Identity & Logo Design

A playful yet professional identity built around a “Tree of Uniforms” - colorful scrub tops replacing traditional leaves to symbolize variety, growth, and the vitality of the healthcare community in Honduras.

Client: Medical Scrubs Location: San Pedro Sula, Honduras Industry: Healthcare & Retail Designer: João Queirós
Medical Scrubs logo icon featuring a tree where the leaves are colorful scrub tops on a teal background with medical staff silhouettes

The Brand

Medical Scrubs is a premier distributor of healthcare uniforms based in San Pedro Sula, Honduras. The brand needed to stand out in the medical supply market by feeling approachable, vibrant, and diverse.

The Design

We created a playful yet professional logo featuring a “Tree of Uniforms.” Instead of traditional leaves, the branches hold colorful medical scrub tops, symbolizing the variety of styles available and the growth of the healthcare community. The color palette utilizes calming teals and vibrant accents to represent hygiene and vitality.

The Result

The tree icon gives Medical Scrubs instant recognition on Instagram and in-store displays across Honduras. We built the colour system so each scrub top in the logo can be isolated as a product-category accent, creating a built-in visual language for catalogues and social posts. The playful approach sets the brand apart from clinical competitors, making healthcare professionals feel welcome rather than sold to.

This project is part of the brand identity design services I offer to clients worldwide.

Deliverables
  • Brand Identity
  • Logo Design
  • Retail Branding
  • Color System
  • Brand Guidelines

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