Danada Craft Beer Packaging & Brand Identity Design

The Brewery

Danada is an independent craft brewery based in Porto, Portugal. For their special limited-release “Vanilla Edition,” they wanted packaging that would instantly catch the eye on the shelf while clearly expressing the beer’s distinctive sweet and smooth vanilla character.

The Design

I created a bold and cohesive visual identity, including a complete rebrand and packaging redesign to refresh the brand’s image. This involved new graphic elements, a redesigned logo, and a striking bottle label.

The new logo for Danada’s latest beer, LEVARE, takes its name from Latin. Linked to “levedura” (yeast) and carrying the meaning of “to rise,” “to grow,” or “to elevate,” the mark was conceived to project a mature, confident, vibrant, and youthful personality.

The label features a warm “Vanilla Yellow” dominant palette paired with retro-inspired typography, wheat icons that nod to the beer’s ingredients, and a dynamic sunburst motif that radiates energy and softness, evoking the rich, creamy vanilla notes inside. The final result is a bottle that feels authentically handcrafted yet boldly contemporary, perfectly balancing tradition and modernity.

Off the shelf, the identity flexes into a classic black and white treatment for the brewery’s outdoor hanging pub signage in Porto. Stripping the palette back keeps the mark legible at street distance, while the Vanilla Yellow stays reserved for the bottle itself.

The Result

The redesigned packaging gave Danada a shelf presence that competes well beyond Porto’s local craft beer scene. I chose the saturated “Vanilla Yellow” specifically because it breaks from the dark, hop-heavy palettes that dominate the category, making the bottle impossible to miss in a crowded bar fridge or bottle shop display. The LEVARE logo, with its Latin roots and upward energy, signals ambition without losing the approachable, handcrafted character the brewery is known for. Early feedback from stockists confirmed the new labels were driving noticeably higher pick-up rates compared to the previous design. I unpack this approach in my post on modernising packaging without losing trust.

This project is part of the brand identity design services I offer to clients worldwide.