Cotinga Pharmaceuticals Pharmaceutical Brand Identity & Logo Design
A stylized Cotinga bird icon that simultaneously forms the letter “C” - balancing the technical precision of oncology research with themes of freedom, hope, and biological life for a Boston-based biopharmaceutical company.
The Company
Cotinga Pharmaceuticals is a Boston-based biopharmaceutical company focused on developing treatments for a broad range of cancers. The challenge was to create a visual identity that felt precise yet organic.
The Design
The logo symbol is a direct visual play on the company’s name. The Cotinga is a genus of vibrant birds; we stylized this form to create a dynamic icon that simultaneously creates the letter “C” and the silhouette of a bird in flight. This symbolism balances the technical nature of oncology research with themes of freedom, hope, and biological life.
The Result
The teal-to-purple gradient within the bird mark gives Cotinga a distinctive presence in an industry dominated by clinical blues and sterile greens. The identity performs well across scientific publications, investor presentations, and clinical trial documentation, where credibility is non-negotiable. By grounding the brand in a meaningful symbol rather than abstract geometry, we gave the company a story it can tell at every stage of growth, from early-stage funding rounds to future product launches.
This project is part of the brand identity design services I offer to clients worldwide.
Let's give your business the identity it deserves.
Let’s create a brand identity that stands the test of time.
1,200+ brands. 40+ countries. Since 2014.