Me Mom Maternity Brand Identity & Logo Design

The Brand

Me Mom is a maternity wear and accessories brand based in Sydney, Australia. The brand focuses on providing expectant mothers with clothing that is both comfortable and fashionable during a transformative time in their lives.

The Design

We created a soft, rounded visual identity that evokes feelings of care, warmth, and protection. The logo features a gentle heart shape enveloping the word “me,” symbolizing the connection between mother and self-care. The pastel pink and baby blue color palette is classic to the industry, instantly signaling “baby” and “care” to the target audience.

From Browsing to Unboxing

The heart mark was designed to travel the full retail journey. On the online store it signals softness at thumbnail size; on swing tags and retail packaging it becomes a tactile promise; and in the unboxing moment the pastel pink and baby blue palette delivers the gentle reassurance an expectant mother is shopping for.

The brand photography balances both sides of the audience's life, pairing imagery of babies with portraits of stylish pregnant women, because Me Mom's customer is dressing herself, not just preparing a nursery. That dual focus keeps the brand fashionable without ever losing its warmth.

The Result

The heart logo translates naturally onto retail packaging, swing tags, and the online store, creating a cohesive experience from browsing to unboxing. Its rounded forms and pastel palette feel reassuring to expectant mothers shopping for comfort wear in Sydney. The brand identity gives Me Mom the visual consistency needed to grow from a small label into a trusted name in Australian maternity fashion.

This project is part of the brand identity design services I offer to clients worldwide.