Marks brings together 398 identities from my practice in one 160-page book: compact symbols, emblems, expressive lettering, monograms and complete identity families. Twenty-four of them get a closer look, with a short note on the business behind the mark and how it was built.
Today the book is online in two forms. The first is an interactive page that performs the book as you scroll: it opens in 3D, five marks are drawn again path by path from the book’s own vector files, all 398 sort themselves into their five forms, the agent inc. family bursts into orbit, and the whole collection sits on one wall you can drag, zoom and search. You can enter with sound, composed live in your browser, or in silence.
A 52-second film
The second is the film above: every cut, draw and count timed to a 120 BPM score that I composed for it. It runs from a strobe of all 398 marks to the title, the construction drawings, the five forms, a colour montage of fourteen brands and a final pull-back across the whole wall. There is a vertical version for phones too.
Why a book
A mark begins with a business and takes shape through drawing, proportion and type. Seeing the work together, rather than one project at a time, shows the range of approaches and the thinking that connects them. If you are planning a new identity, it is also the quickest way to see what each form of mark can do.