Is your brand ready to grow?
Eight questions, about sixty seconds. Get a score out of 100 and the three things to fix first, from a brand identity designer who has built 1,200+ brands.
How the score works
Customers judge a brand long before they read about it. The check looks at eight signals they notice: clarity, a logo that survives real use, consistency, guidelines, file ownership, credibility against competitors, fit with the business you are today, and your own confidence handing it over.
Questions about the check
Is the Brand Readiness Check free?
Yes. You see your score, your band and the three things to fix first without giving an email address. The email is only needed if you want the full report and the Founder's Brand Kit PDF.
What happens to my answers?
They stay in your browser while you take the check. Nothing is sent unless you choose to receive the report, and then only your email, your score, your band and which questions scored lowest are stored.
How is the score calculated?
Each of the 8 questions scores 2 points for a strong answer, 1 for not sure and 0 for a weak one. The total is scaled to 100. One question, about whether your business has changed since the logo was made, is scored in reverse.
What is in the Founder's Brand Kit?
A 14-page PDF: what your score means, the 8 checks in depth, a logo stress test, a two-page brief worksheet, my published price tiers, a deliverables checklist, questions to ask any designer, red flags and how a project runs.