A running journal for the real-world buildout around Wake Up Sports: studio environment, mural transfer, lighting, and future applications as the identity keeps moving beyond the original case study.
This update shifts from the physical studio buildout into polished campaign output. Wake Up Sports now has cinematic promo footage, a longer June 17 campaign cut, social-ready hero graphics, athlete group compositions, and darker performance-led visuals that connect the rooster identity with a launchable content direction.
The newest update shows the Wake Up Sports room shifting from buildout into an active brand environment. The floor is finished, apparel is staged beside the rooster mural, lighting is being tested, and filming equipment starts turning the space into a working content studio.
The brand is starting to move from wall identity into physical product presence. This update shows Wake Up Sports apparel pieces being staged inside the studio, connecting the mural, room buildout, and merchandise direction into one working environment.
This update shows the Wake Up Sports rooster wall moving from paint progress into a real studio landmark. The mural is now readable at room scale, with sharper white outline work, stronger red and yellow fills, and a first person-in-frame check that shows the mark's physical presence.
The latest batch pushes the rooster wall from first colour passes into a stronger physical brand moment. The black field, red crest, yellow beak, and white linework start locking together while the room lighting is tested against the finished corner.
The first update shows the Wake Up Sports identity leaving the presentation deck and entering a physical environment. The room buildout starts with hex lighting and wall preparation, then moves into projection, outline transfer, and the opening red paint pass on the large-scale rooster mark.
New batches can be added as dated entries, keeping the main case study focused while preserving the project’s ongoing real-world progress.
