The studio is partnering with Wake Up Sports, working alongside Tom, Damon, Alex, and the wider team on a sports brand identity built to feel direct, competitive, and instantly recognizable.
The visual system is anchored by a fierce rooster mascot, a custom wordmark, and a red, black, and gold palette designed for apparel, social media, team applications, and fan-facing brand moments.
A brand made to move
Wake Up Sports needed an identity that could carry energy across digital channels and physical merchandise without losing character. The mascot gives the brand a strong symbol, while the supporting system keeps the identity flexible for future product lines and collaborations.