The logo and corporate identity system for Sam Boswell Automotive Group has been completed and delivered to the client. The work brings multiple dealership locations together under a more cohesive and recognizable brand presence.
The identity centers on a forward-slanting SB monogram, with chrome-inspired detailing, a Classic Red and Deep Blue palette, and a structured wordmark designed for dealership signage, digital advertising, social media, and vehicle-related applications.
A stronger group identity
The final system gives the automotive group a clear mark that can work across locations, brand communications, and promotional material while keeping the feeling of speed, trust, and family heritage intact.