Building on a century of excellence.

Fogel Anderson is a premier commercial general contractor serving the Kansas City area since 1917. With over 100 years of history, they needed a brand refresh that honored their past while positioning them for the future of construction.

The Design Solution: We developed a rugged, industrial identity centered on a diamond-shaped monogram. The color palette combines "Construction Blue" for trust and stability with "Safety Yellow" for visibility and energy. This branding system scales perfectly from business cards to massive job site banners, cranes, and safety equipment.